Pretend Play

Guidecraft produced 10 items when it was first started in 1964 in a small woodshop. Jason Fein purchased Guidecraft from his father in 1995 and has continued to develop the line, which now includes over 580 educational toys and furnishings. The size of Guidecraft has changed, but their mission remains the same: stay true to the tradition of smart, beautifully crafted wood products which allow children's minds and imaginations to wonder and grow. (More information on Guidecraft)